We all know touts are bloody annoying right? Well Iron Maiden have decided they won’t stand for it any more – and we tip our hat them.
It’s desperately sad that it has come to this. Bands themselves having to consider how to make sure genuine fans can get tickets without being ripped off.
The band say that “anti-tout initiatives” has meant that ticket listings on secondary sites are down by 95%.
The band’s recent and continued efforts to safeguard their fans against touting and counterfeiting ahead of 2017’s The Book Of Souls UK arena tour which starts on May 4 has been hailed a triumph by fans, promoters and legitimate ticketing sites.
By implementing an extensive paperless ticketing policy and ensuring all other available tickets would carry the name of the purchaser and would also require the purchaser’s credit card and ID on entry, among other measures, the number of tickets available at inflated prices on the secondary platforms plummeted compared with their last UK arena tour in 2011.
By eliminating many of the resale platforms there was nowhere for the so called ticketing “power brokers” and counterfeiters to go to sell thus largely eliminating touting and keeping tickets on the official box office at the correct pricing, with over 100,000 tickets sold first day all at the intended price.
While it is sad that you can longer have stubs (we collect ours, so that really is a killer), you can understand why these steps have been taken.
Iron Maiden’s manager Rod Smallwood said: “We are delighted that the paperless ticketing system and other measures we instigated here in the UK have proved a massive deterrent to touts and counterfeiters.
“We want to thank our fans for their enduring support and patience. We appreciate that our stringent policy has meant fans having to jump over one more hurdle in the ticket-buying process but the results speak for themselves and I think everyone can agree this was well worth it.
“On the first day of public sale, we sold over 100,000 tickets nationwide direct to genuine fans through the proper legitimate channels.
“This is an incredible achievement and victory for concert-goers, not least as this is a full 12 date UK tour we’re undertaking, not just a couple of dates in the bigger cities.
“We’ve calculated that around one million pounds worth of mark-up on tickets, is not sitting in the hands of touts, but instead the tickets are sitting in the hands of the fans at the correct price and we think that is a great result and makes all our efforts worthwhile.
“Secondary ticketing sites operate a billion pound profiteering industry offering little to the consumer in return for their hugely inflated prices.
“There have been many instances highlighted in the UK media recently about the reselling of tickets for corporate or personal gain so we very much welcome the excellent work of the FanFair Alliance and the fact that the Culture, Media & Sports Committee recently re-opened the debate in the House Of Commons on this ongoing problem and trust that common sense and good judgement will prevail.”
Nigel Adams MP, chairman of the APPG on Music said: “Iron Maiden and their management should be commended for their innovative approach to tackling touts.
“For too long, genuine fans have been fleeced by professional, well organised and greedy large scale touts who use secondary ticketing sites to profiteer.
“With both industry and government beginning to take action against the touts, I am hopeful we will see a fairer ticketing industry sooner rather than later.”
Andrew Parsons, managing director, Ticketmaster UK added: “Iron Maiden has been clear from the beginning: eliminate resale and get tickets directly into the hands of fans.
“We’re proud that our Paperless ticketing technology has been able to achieve this for the band, their team and the fans.”